Who We Are
The Trivela Effect is an independently-owned website dedicated to bringing you the best analysis of Real Madrid, the most popular club in the world. The site was founded in 2022 by myself, Kevin Parvizi, a writer and editor with 13 years of experience working in digital media.
We have a dedicated staff of writers and an editorial team with extensive experience in football media, specifically covering Real Madrid. Kevin was the editor of The Real Champs, covering Real Madrid, from 2019 to 2022, and many of the writers on the staff were also contributors. Our goal is to create a site owned by writers and fans of the game who can both inform and entertain you on the most popular sport in the game.
We aim to provide you with the unfiltered voices of experts who critically and passionately analyze the club, providing context on what it means to you, as a fan, while carefully curating and critically analyzing the original sources of the information.
Interspersed with our news coverage are opinionated features, historical articles, player rankings, and the occasional fun or offbeat article to remind you that football is, at the end of the day, meant to be celebrated and enjoyed.
We don’t want to just be a Real Madrid site. We want to be thought leaders in covering LaLiga and bringing better coverage of what is a historic and entertaining league to the masses, where it remains criminally underrated.
We are entirely self-funded by our staff. If you have any concerns, please contact us at thetrivelaeffect@gmail.com.
Why “The Trivela Effect”?
The “trivela” is an elegant, game-breaking pass or shot wherein a player uses the outside of their stronger foot to curve the ball in the opposite direction. It is an unpredictable move that can change the course of a match – or even a season- as Luka Modric showed the world in the 2021/22 Champions League knockout stages.
It’s a move that Vinicius Junior and even Barcelona rival Lamine Yamal have mastered, showing that this move’s unpredictability and game-breaking nature will be an even bigger part of the beautiful game going forward.
This skill is a reminder that aesthetics and effectiveness merge, and the most beautiful aspects of the game are the ones that cannot be measured or accounted for. Yet we also believe that analytics are a useful way to measure players and appreciate roles on the pitch we used to overlook. A blend of the two is ideal, but in using analytics, we must never lose sight of what makes the game beautiful.
Additionally, the beauty of football comes from an appreciation of the wonderful athletes and technicians who play this sport, representing their countries, cultures, and the cultures of the clubs they play for and become a part of. There is a lack of awareness of what the game should mean. Football becoming commercialized, on the one hand, has positives when it comes to enhancing the coverage, quality, and opportunities the game provides.
– Founder and Site Manager Kevin Parvizi
Our Staff
Hridyam Arora is a football journalist who covers Real Madrid for Managing Madrid and can be found in various press boxes across England. He writes about Real Madrid, hosts the Castilla Corner – a podcast about Real Madrid’s youth academy – and runs Managing Madrid’s socials. He is an editor at Trivela Effect. He has worked for plenty of different sites like Football Espana, The Real Champs, The Pride Of London, Brush With Bamboo, Villarreal USA, etc.
Cody Aceveda is a freelance writer based in Porto, Portugal. He has written for The Trivela Effect since February 2023. Cody is a fan of the Brighton, Portland Timbers, Portland Thorns, and Rayo Vallecano. He is also an experienced iGaming writer with over two years experience writing about sports betting and the sports betting industry for a variety of outlets.
Javier Martinez is a seasoned veteran of football coverage and an expert on Spanish football. He has been covering world football for more than seven years with bylines at outlets such as The 18 and The Real Champs.
Khushi Bhinde has experience covering Real Madrid for The Real Champs and has a wealth of knowledge covering women’s football around the world.
An ardent sports fan, Parshva grew up watching cricket and dreaming of becoming a cricketer in Mumbai. While he couldn’t become a cricketer, he channeled his passion for sports by writing about it. Parshva started writing in 2019, covering both cricket and football. Over the years, he has featured for Sportskeeda (covering both football and cricket), The Real Champs covering Real Madrid, Managing Madrid covering Real Madrid’s women team, GOAL as a football writer, MARCA English, and The Sporting News primarily covering cricket. Parshva has also recorded a few football podcasts and featured on one of India’s biggest radio stations, Red FM 93.5, covering the India vs South Africa game at the 2022 T20 World Cup.
James Cormack has been the managing editor of the popular Arsenal site “Pain in the Arsenal” for three years and was previously a managing editor of Old Juve, covering Juventus. He has written about world football for 90min since 2019. James has a vast wealth of expertise in covering the Premier League and Serie A.
Kevin Parvizi, Site Manager
The managing editor of The Trivela Effect, Kevin has 13 years of experience in digital media. He covered Real Madrid from 2019-2022 for The Real Champs as a site manager. He was also site manager of Old Juve covering Juventus, Release The Knappen covering Schalke, and Rush The Kop covering Liverpool. Before that, Kevin was a site manager for NFL Spin Zone (2013-2016) and Daily DDT (2017-2021), covering the NFL and pro wrestling respectively.